Top 5 Challenges for Channel Marketing Programs in the Asia-Pacific Region
Mark Barling, GM for Grass Roots Major Account Program in Asia Pacific, takes a look at what are arguably considered the Top 5 Challenges for channel marketing programs in the region. Establishing or managing an indirect sales channel in the Asia-Pacific (APAC) region is a complex, multi-faceted task. There are multiple markets, stakeholders and factors such as language and culture that...
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Building Customer Loyalty to drive profits
Organisations are becoming increasingly more aware of the importance of putting a holistic customer loyalty strategy in place. Over the years, loyalty programmes that rewarded customers with points and prizes have taken various forms, all with varying levels of success. Now there is greater need to engage customers on an individual basis in order to drive desired behaviours, motivate,...
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Social Recognition
Social Recognition used to recognise good behaviour and improve employee engagement Recent social & technological changes have spawned a new term that has crept into conversations about employee engagement - Social Recognition. Jeremy Salter, Grass Roots' leading authority on the subject takes a look at what Social Recognition is and identifies how it can help organisations better...
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Loyalty 2.0 and beyond
Grass Roots Digital Marketing Consultant Anthony Monger takes a look at what’s changed since Loyalty 1.0, and what those numbers really mean With all this talk over the last few years of Loyalty 2.0 and its descendants, it is rare that anyone has actually stopped to question and define it.  In fact – shock, horror - a simple ‘Google define’ search brings up nothing.  How odd. ...
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